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Joanne Jeffrey

Owner / Head Trainer

Joanne has been an athlete her whole life, starting in the sports of gymnastics and soccer. She transitioned into the sport of trampoline and competed at the national level. Joanne attended Laurentian University and obtained a degree in Physical and Health Education. She also played varsity soccer for Laurentian. Once securing a full-time job in the Midland area, Joanne felt the desire to start challenging herself physically again - CrossFit’s unique combination of familiar gymnastics movements and foreign movements like Olympic weightlifting met that need and then some – she was hooked!

Now, as a mother of two girls, Joanne still loves to compete and strives to inspire them by always challenging herself. In 2016, she started competing in the sport of Powerlifting and currently holds the Canadian National RPS records in the bench press, deadlift and powerlifting total.

Joanne may be best known for completing the 2013 CrossFit Open 8 months pregnant.


  • CrossFit Level 2 Trainer
  • CrossFit Level 1 Trainer
  • CrossFit Kettlebell Instructor
  • CrossFit Strongman Certified
  • CrossFit Rowing Certified
  • CrossFit Movement and Mobility Certified
  • CrossFit Level 2 Coaches Prep Course
  • Honours Bachelor of Physical and Health Education
  • Ontario Weightlifting Association Certified Coach
  • NCCP Level 2 Coach (Gymnastics/Trampoline/Soccer)
  • National Level Trampolinist (2002-2004)
  • CrossFit Canada East Regional Competitor (2011, 2012, 2014)
  • CPR and First Aid Certified

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